Sharon Haver – FocusOnStyle.com

MY BLOG:

STYLE YOUR SUCCESS, LIVE YOUR DREAM...


The FocusOnStyle Blog
Helping You + Your Business Get Out There!

Make it your business to live your dream…

 

I inadvertently started my blog during my infant son’s nap time back in 1999… before the term ‘blog’ was even popular.

Through it all, I believe…

Your style is your fingerprint in all that you do… it’s how you see the world + how the world perceives you.

 

The blog archives go back to the beginning and are updated regularly.  You’ll find 1,000’s of posts about modern business, branding, positioning, marketing, photos, fashion, style, beauty, lifestyle… and most importantly, how to do anything authentically. Enjoy!

The Blog Posts...

The Hidden Costs Of Speaking Vs. Online Marketing? [Video]

Is Speaking right for you? Let's get real on speaking vs. digital. Okay, fess up... are you a little afraid of the online world? Do you think public speaking is a better choice because you're not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the 'speaking thing' without realizing the hidden costs... emotional, physical, and monetary from pursuing the dream. The results are not nearly as targeted (unless you can sell ice to an Eskimo) and you end up in a viscous circle of maybe the next one will

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Are you turning off the people you want to attract by living your best life? [Video]

Question: Is living your social media “best life” turning away perspective clients? Is your best life ever giving people the wrong perception of who you really are? So you just get unnoticed and stuck in that big scroll by  'cause you lost your true identity? Food for thought, for sure! Watch this video to see how living your best life can be harming your business: What I see happening— and granted obviously I'm a different generation— is a lot of people to put forth their best life ever by manufacturing concocted situations that represent freedom, luxury, travel, all with a perfect blowout and cute thing while gallivanted on a remote beach to show how cool they want you to believe

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Is Perfectionism Killing Your Brand [Video]

Is Perfectionism Killing Your Brand? I bet you care about how you come across, right? We all do. We all should. But you don't want to get so sanitized that you blend in. I was looking for someone who told me to look for her post on Instagram, it's someone that we're going to be working with. And in full transparency, as I was scrolling down Instagram, I couldn't find her. 🤷🏻‍♀️ Not for not looking for her, but I couldn't find her because she looked like so many other people in that particular niche. That's like brand death! Now this "perfectionist" image is not coming from a bad place. It's that they're trying to be perfect on camera. 📸

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What Not To Wear On Camera + How To Fix It [Video]

What Not to Wear on Camera, TV, Video, Headshots and Selfies
What Not To Wear On Camera (Includes a very bad example of me!) Probably the most popular style question I get from entrepreneurs and coaches is what to wear and what not to wear on camera. It really depended on the camera (phone, still, video, TV), your angle, how you are positioned, and the crop. One would think that with 15 years of pro stylist experience I would ALWAYS get it right. One would be kinda sorta close to the truth, sometimes. Here’s the thing: what looks good in person doesn’t always look good on camera, let alone on video or iPhone. Watch to see how my outfit goes from looking terrible to looking great, and why. Now the best

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Time for new photos? Hear what Gary Vaynerchuk thinks about personal branding photo shoots…

Wondering about a personal branding shoot? I asked Gary Vaynerchuk what he thought about them…⁠ “It's one big game of insecurity. People are not willing to be themselves.”⁠ There you go. Case closed.⁠ Consider this a Public Service Announcement so you don’t get overwhelmed with some fancy-schamcy branding shoot that only dilutes the real you from from the people you want to attract and do business with.⁠ Earlier, Gary said that you can “call personal branding reputation, same ”⁠ Think about it.⁠ That’s all I got… watch the video.⁠... it could be the most important 39 seconds you'll see today. Thoughts from Gary Vaynerchuk who is probably the King of All Social Media. Love him for cutting through the crud.⁠ Listen up:

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Client Attraction 101: Lessons Learned From The Dog Park [Video]

If you made client attraction as easy as dogs playing, life would be grand! Attention all animal lovers: don't you love how they don't obsess, but just do?! Mr. Poodle and I paid morning visit to the dog park and I couldn't help but notice how the puppy playing patters were so similar to your client attraction and brand building. Watch the video to hear me out... The dogs pre-determine who they want to play with. They select the pooches who are their type and ignore the others. Not much different than how clients, customers, and followers decide if they will listen to you, buy from you, or just past you by. Isn't that what client attraction is about? I'd

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Social Media Review Time: Instagram or Facebook?

Social Media Decision
I got snoopy on our social media review and here's what I discovered ...But first, are you avoiding the social media decision that could help your business grow? What is the difference between Facebook and Instagram?Inquiring minds want to know so let’s review the difference between Facebook and Instagram to grow your business. I wasn’t sure myself so I began to checkup on our social media engagement.Whoosh. There is an obvious difference at first glance. My totally snoopy observations revealed some glaring clues.Watch my Live Video: View this post on Instagram A post shared by Sharon Haver▪️Modern Business (@focusonstyle) Now this isn’t scientific it’s a merely general observation right now.But I think it can help you because I've noticed the shift. I've noticed a

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Attraction Marketing: How to align yourself with your best clients [Video]

We're All Unique. How to Attract Exactly Who You Want to Attract
If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out.Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why...Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and believable for the audience that you're trying to reach, then you have to walk the walk and look the part. Perception is everything...That doesn't mean that you need to be wearing crazy expensive clothes while driving in a Rolls Royce holding on to your diamond

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You Deserve To Achieve Your Goals Faster: How You Can End The Waiting Game In Your Business [Video]

If you find yourself stuck in the waiting game and not achieving your goals as quickly as you like, this is for you!I’m the child of a constant procrastinator. Through the years I have come to realize that waiting for whatever reason can very well be a sign of procrastination. If you wait long enough, of course something will be newer, better, different, cheaper, whatever.However by waiting is an act of stillness in the decision process. You never get to the next goal because you’re so busy being stuck where you are now. I have made it a point to recognize the “procrastination” signals in my life. This way I can (do my best) to break through the frustrating stillness and

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How To Use Your Client Value Ladder To Stop Attracting the Wrong Prospects [Video]

Great things happen step by step up the client value ladder.
The Client Value Ladder: How to have your clients GROW with you (because your content + offers calls out to them)Hello from steamy Williamsburg, Brooklyn!  Are you attracting the WRONG prospects and feel scattered in creating a batch of disjointed content and product offers?As entrepreneurs it's too easy to want to create MORE stuff so you can help more people, do more things.However, if you're not STRATEGIC you can end up with a lot of DETACHED products and services... and LAUNCHES that flatline. (insert freaked out and exhausted face)Now, you don't need to offer only ONE thing but there should be ONE path.What you do is create a Client Value LADDER and a complimentary CONTENT Ladder to take them through

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Market Like A Kardashian- It will work for you too!

Market Like A Kardashion- IT will work for you too!Even if you don't love the Kardashians, you've gotta give them credit for incredible marketing longevity.Strolling around my neighborhood, I couldn't help but keep thinking about an article I read in The New York Times earlier, "Keeping Up With the Kardashian Cash Flow."According to the article, when Kris Jenner pitched the show to Ryan Seacrest, she said, ‘We will be vulnerable.VULNERABILITY and AUTHENTICITY are what draws your audience in.It removes the veneer of the third wall that keeps you on one side and your audience on the other.People get to KNOW, LIKE AND TRUST you like a real human being....That CONNECTION IS PRICELESS.You can and should do this too. -Your brand

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Casual outfit for a business conference doesn’t have to be confusing

So many women get confused about finding an outfit to wear to a casual business conference so wanted to share a quick style tip on my way to a mastermind in Miami.13 hour days go by so quickly when you’re learning and surrounding yourself with A-list peers. If you really want to scale, it’s critical that you invest in your professional development.No man is an island.The more you learn, the more you grow, the more you connect with those who root for you and guide you to your next target. I was here to really deep dive about traffic and social media advertising.But what do you wear?How you show up not only boosts your personal self-esteem so you feel better about yourself

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Design Matters: How To Pop In Your Feed So You Don’t Go Unnoticed [Video]

learn-why-design-matters
How to pop so you don’t go unnoticed in your feed... Yawn, another swipe by! All that hard work doesn’t pay off if nobody notices you. So many business owners are absorbed by their content that they ignore what makes it stand out. Watch to learn why design matters and the key steps to be noticed in your social media feed... Being a pattern interrupt in the overcrowded social media feed. You don’t need to dress in clown costume or make a crazy face to get noticed. Just find backgrounds that catch the eye. Next time you’re somewhere interesting, use it towards your advantage. Go to my free course at Authenticsuperstar.com and you’ll get a kickstart on how to stay

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