Eyola

British fashion designer Eyola set her womenswear brand in 2008 at age 24. She is an alumni of Istituto Europeo di Design (IED Moda Lab) a prestigious Italian design school where she obtained a Masters in Fashion Communication & Styling in 2007, graduating top of her class. Before attending IED Moda Lab she gained an insight into the world of fashion through experience working for highly reputable British designers Alexander McQueen and Wale Adeyemi. London-based Eyola aims to create a new direction in the fashion industry. Based on the hallmarks of Victorian fashion each collection is well versed in the line's blend of historical references from nineteenth century fashion with an innovative and modern twist. Each "collection" consists of eight pieces which form an "Octette". This new term stems from the defining curves of the Victorian corset (a figure eight or hourglass figure) and represents a new unusual fashion system. With only eight pieces in each Octette, the focus is on creating a unique product that combines couture techniques with prêt-a-porter wearability. Each piece in the Octette comes in a bold colour palette with some of the pieces also available in a shadow version of classic colours: black, navy blue, grey, white or cream. Each Octette doesn't stop at taking inspiration from the style manual of the Victorian era. Inspiration for jackets stem from British tailoring with great attention to detail and craftsmanship. Visit Eyola online.