Woolrich Woolen Mills Menswear

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In their words...

The Woolrich Woolen Mills FW 2010 Collection presented at Milano Moda Uomo with the event An Outdoor Concept at Lorenzelli Arte, Monday January 18th. This year features Japanese artist Masaso Yamamoto’s “KAWA=Flow” Exhibition. Born in 1957 in Japan, Gamagori, in the Aichi region, Masao Yamamoto studied painting with Goro Saito. Since 1986 he exhibits in several art galleries in Japan, Europe and United States. His artworks have been purchased by prestigious American and European collections. As of today he is considered one of the most important Japanese photographers, and he lives and works in Yamanashi.

Daiki Suzuki’s Fall/Winter 2010 Woolrich Woolen Mills line, is a parade of blacks and blues. Influenced by both the stark colors from late 1970’s and early 80’s designer labels like Comme des Garcons— an aesthetic he grew up with and learned much from—as well as his passion for Americana and Woolrich hunting plaids, Daiki Suzuki searched for a common ground and created a wholly new style that could be called “Dark Hunting” or “Hunting Noir.”

As with past collections for Woolrich Woolen Mills, Daiki Suzuki has drawn upon the renowned heritage of Woolrich patterns and fabrics, using Hudson Bay stripes, hunting plaids, and herringbone all produced in the historic Woolrich, PA mills.

However, by custom ordering these materials in a palate of black and blue with the compliment of charcoal grays, he marks a new, sharper stage in the Woolrich Woolen Mills tradition. Similarly divergent is his choice not to pre-wash the garments as he has for past seasons, thus creating more tailored lines and angles.

Standouts among the diverse pieces in the collection include jeans in Woolrich wool-cotton blend denim, a toggled pea coat, and a sporting poncho. Returning from seasons past are the Upland Jacket, Stream Jacket, and Field Parka, all still in the rugged outdoors style but with a more tailored spin. Also look for hooded sweatshirts and sweatpants in custom print fabrics and knit cardigans, scarves, and hats using archival Woolrich sock patterns.

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