Eyola

British fashion designer Eyola set her womenswear brand in 2008 at age 24. She is an alumni of Istituto Europeo di Design (IED Moda Lab) a prestigious Italian design school where she obtained a Masters in Fashion Communication & Styling in 2007, graduating top of her class. Before attending IED Moda Lab she gained an insight into the world of fashion through experience working for highly reputable British designers Alexander McQueen and Wale Adeyemi. London-based Eyola aims to create a new direction in the fashion industry. Based on the hallmarks of Victorian fashion each collection is well versed in the line’s blend of historical references from nineteenth century fashion with an innovative and modern twist. Each “collection” consists of eight pieces which form an “Octette“. This new term stems from the defining curves of the Victorian corset (a figure eight or hourglass figure) and represents a new unusual fashion system. With only eight pieces in each Octette, the focus is on creating a unique product that combines couture techniques with pret-a-porter wearability. Each piece in the Octette comes in a bold colour palette with some of the pieces also available in a shadow version of classic colours: black, navy blue, grey, white or cream. Each Octette doesn’t stop at taking inspiration from the style manual of the Victorian era. Inspiration for jackets stem from British tailoring with great attention to detail and craftsmanship. Visit Eyola online.

In Their Words: Fashion Designer Eyola opens her heart about her new collection

My fascination with the Victorian era continues with the new Octette in the Eyola family 'Tarcotsira Octette' inspired by Victorian Aristocrats' dress and lifestyle. I've written about the new octette from my heart! My fascination with the Victorian era continues with the new Octette in the Eyola family 'Tarcotsira Octette' inspired by Victorian Aristocrats' dress and lifestyle. Aristocratic women of this period were big on details especially when it came to accessorizing and one item that saw no boundaries was the bonnet. Bonnets were lavishly trimmed decorated with feather trimmings and flowers both of which feature in this Octette in the form of floral embroidery and a pheasant feather belt. Other influences of aristocrats fashion of the time includes the

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We Spot ‘Em: Eyola Awarded ‘Most Promising Designer of the Year’

We knew that we can spot fantastic talent! A note from Sharon to our readers… Yes, yes, yes, from the first second we saw Eyola’s amazing designs are we wanted to share them with you. And, we did as Eyola has contributed her “Simple 5-Step DIY Plan to Personal Style“ with our lovely FocusOnStyle readers– if you haven’t read it yest, what’s stopping you? Her style tips should be part of your fashion gospal! And now, at Eyola’s first catwalk show at Arise Africa Fashion Week in Johannesburg, South Africa she was nominated for two awards: ‘Emerging Designer of the Year’ and ‘ Most Promising Designer of the Year’. Eyola was awarded ‘Most Promising Designer of the Year‘at the Arise

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In Their Words: Fashion Designer Eyola Shares Personal Style Secrets

Simple 5-Step DIY Plan to Personal Style… The success of fashion lies in differentiation and paving a new way forward. Becoming fashion forward involves an individual vision, continuously transforming yourself and transforming people's stereotypical perceptions of fashion. This recipe has proven successful with the likes of early fashion protagonists Gabrielle "Coco" Chanel and Paul Poiret. Coco Chanel strived to incorporate the power of personality to her designs by inventing her own way of personal expression. Paul Poiret freed women from the corset and opened the twentieth century with the emancipation of women through fashion. My womenswear brand ~Eyola' is my way of exploring fashion and taking it to new heights by striving to transform the fashion industry (much like Chanel

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