Do you wonder why you’re not getting noticed online? This could be the reason... As fun as it is to do big brand fancy photo shoots, this isn’t the best way to represent yourself. Why? Because people aren’t connecting with you as a REAL person! People relate to real people, and if you’re posting the same picture all over the place people zone out! We get exhausted from seeing the same photo over and over again. Or the same three photos, for that matter. But if they’re all from the *same* photo shoot they all start to look alike and people don’t see it anymore. The worst part? They don’t see YOU! WATCH to see how to avoid your photos
Cheap Chic Secret For Camera Ready Makeup, YOUR Way! [Video]
Do you want to amp up your camera ready makeup without paying for a glam squad? Here’s how! Sometimes you want a little extra tszuj in your makeup but you aren’t quite sure how to do it yourself. No sweat, there is a fun and easy way to get styled for your videos and photos without breaking the bank. Here’s the scoop: Most professional makeup stores will do your makeup for free, all you have to do is pay for your camera ready makeup goodies - which get to come home with you! Very few of us can afford to pay a professional glam squad every time we want to create content. That’s okay! You can take advantage of these
Copycat Cure: Will someone steal your brand? [Video]
Afraid that someone can steal your brand? Don’t be! Only You are You! Sure, it’s scary to think that someone will try to come and take your brand away from you, but guess what? If your brand is YOU, that isn’t possible! No one else can be YOU. Do you see the repetitive word here? ‘YOU’! This is the most important part of your business, YOU are the most important part of your business. WATCH to get a confidence boost, some tips and advice on how to be YOU! Keys to keep in mind to avoid some copycat from even thinking that theycan steal you brand… Authenticity is the key. Be real. Be genuine. Be you. No one else can
Say Cheese! How To Not Feel Weird, Look Frozen and Be Authentic on Camera [Video]
Getting Real, Being Authentic On Camera is NOT Just For Celebrities, You Can Master It Too! It seems so counterintuitive but knowing how to be authentic on camera when what seems so natural gets too complicated is a top issue that many entrepreneurs face. It makes total sense. Because as an entrepreneur, coach, author, or any independent contractor who is the face of your brand, you probably never went to acting class nor modeling school. But now, being in front of the camera is a critical part of your job and monetary success. That is, if you are really serious about getting your message out there. I made this live video for you to share some helpful tips to feel
Camera Shy? Not Any More With These 3 Easy Tricks To Look Great In Photos [Live Video]
If you ever wonder how to take a great photo that you can use on social media, video thumbnails and set ups, your web site, your book cover... basically anything, then this post is definitely for you. It can get overwhelming, if not a dent to your ego, when you try to take a photo and end up looking not so hot. One thing I learned on 15 years on photoshoots is that many models and celebrities are not as spectacular as you would imagine, they just know how to turn it on for the camera so they can look great in photos. As an entrepreneur, someone who is the face of your business, or even wanting to be a
Sure the “Big Why” Is Critical To Your Message, But Don’t Neglect The ‘Where”
Finding your "Big Why" is typically the first step in your marketing and starting up your business as it's those very reasons that will keep you going when things get complicated. Knowing the "why" makes perfect sense to set the path to share your message (your "what") with the kind of audience you want to attract (your "who"). But what so many business coaches and entrepreneurs greatly overlook is YOUR BIG WHERE. In today's visual world where authenticity trumps staged and make-believe settings. So where you actually take your photos or shoot your videos really matters when you want to connect with your tribe as a legitimate, trustworthy, and down-to-earth (albeit aspirational) authority in your field. That's exactly why I
Iconic Style: Lessons Learned From A Legend
Every woman who wants to stand out in a crowded market must discover her own way to become iconic. From all my years of working as a fashion stylist, being with celebrities, and even spending an evening with Audrey Hepburn, the one thing that separates those with iconic star power and the rest of us is that "they" have honed in on what makes them so extra special. Getting yourself OUT THERE for photos, video or stage can be intimidating. But it doesn’t have to be that way. If you have a proven system to turn to whenever you want to put “IT’ on. Fresh out of attending a Diana Ross concert, I realized that there are lessons learned from
Why taking your tribe along for the ride is critical to your bond
I’m taking you for a ride literally and why you should take me on a ride too! We’re talking about connecting with your audience this week. The profound connection and bond to the right tribe who truly gets you and wants a part of your secret sauce. That type of magnetic attraction comes one way- by being real. In today’s crowded market so many of us realize that expertise is not enough to stand out in a crowded market. It’s easy to feel stuck in your business and not know how to get out so you can get to your next level of what to do. To get to the next level in your personal brand and connect with your audience,
Plant a seed, nurture the right way and you can exceed all expectations.
Live from in front of the second largest tree in the world in Sequoia National Park. Standing in front of something so incredible got me thinking what a wonderful analogy we can all use to grow. Plant a seed, nurture the right way and you can exceed all expectations. Watch my Live video at Sequoia National Park... Hope you enjoyed watching as much as I enjoyed filming. Please share with a friend who might benefit from some motivation. It's funny to think I'm right near the 2 tallest trees in the entire world... Look at how small I am in comparison. But each of these started as just a seed. And it took the right conditions for them to
Don’t Let “Extra Stuff” Hold You Back When Posting Content On The Go
Be in the moment when you are posting content on the go. It’s been a busy, fun filled week! Im out in California heading out to Sequoia national park. But since we’re in the car, I wanted to jump in with a great social media tip to help you in building a stronger connection with your peeps. A lot of us have the tendency to take on a ton of extra stuff in our businesses… And I know from experience that it’s so easy to make excuses that you need to buy equipment, fancy tech, or other gear to do things “the right” way… But it’s not always true. And it can definitely hold you back when posting on social
Laptop Lifestyle + Freedom: How to Make It Work
The beauty of leading your own online business is that you can afford the time to see some places without waiting for vacation time Many entrepreneurs and business owners today are living this “laptop lifestyle”. Instead of being tied to your office, you’re free to go and work from wherever you like. You're able to explore new places you’ve never been to before. All while staying productive. But there’s a few caveats… I've noticed that having a partner with a job that ties him to one place and living a laptop lifestyle is not necessarily mutually exclusive. But with some compromising and time planning, we manage to work wonderfully for both of us. Like right now. (I’m currently at the
Instagram Posting Tips: End Social Media Stress + Be Authentic to Your Brand
Imagine not dreading to post on Instagram! How is it that being authentic to your brand (and you) on social media can be so dang confusing? It’s easy to get caught up in what everyone else is doing. So some of us grab templates and stock photos and Mad Libs type templates or hire someone to “speak” for us. I get it. Posting on Instagram -- or any social media-- can be intimidating, time consuming, annoying, a whole lot of hype or something you would just rather farm out. But it doesn’t have to be that way. It shouldn’t be that way. People connect with real people, not the souped up image that someone fabricates. Watch my Live video about