How to add a little tzuj to your life with New York Fashion Week inspiration. Hey, it’s New York Fashion Week and I thought this would be the perfect time to come in and give a little nudge to take some helpful advice from the fashion world. Even with my years in the style industry, as a business owner who works from home, I know it can get difficult to actually put emphasis on what you wear (when no one sees you). Especially when your familiar, comfy clothes are staring right back at you all the time… Entrepreneurs can easily fall prey to this hum drum routine. But ignoring what you wear starts the ripple effect of being lackluster that
The Art of Positioning in the Mind’s Eye
How people see you makes a difference in your business. You may have heard about this phrase -- positioning is the new currency. But what does this mean? It goes without saying that people are influenced by entrepreneurs who they can relate to or look up to. In layman’s terms, how people see you and perceive you is exactly WHAT and HOW they think of you in their mind. So most of the time were talking about brand image, brand stature and message positioning but very rarely we talk about simple things that impact how people see you in photos such as how your sitting to the camera. Take my video below as an example where I am sitting down
Flexibility & Time Management Tips: How To Go To The Beach On A Work Day and Not Be A Slacker
How I can go to the beach on a work day and still get work done… it’s the secret sauce to time management. It’s a manic work day but my husband and I are headed right to the beach! Curious why? He works on Saturday and he has Monday off -- he's a doctor and you know how it is. So to compensate for our couple time, I have developed his kind of hours so we can spend time together on Mondays (or any work day for that matter). Watch my Live Video on the way to the beach: Now what that means is, I don't necessarily shut everything down and make it a completely non-negotiable day that I don't
Nail Salon Wisdom: Customer Expectations and How To Realistically Exceed Them + Lovely New York Fountain
Yup, it can be done. My manicurist did! I had a lightbulb moment while getting my usual mani pedi at a new local nail salon-- my favorite place closed so I’ve been trying to find a spot that I like just as much. Unfortunately, until now my customer expectations have been hard to match. If you know me, I have really crumby nails, always have always will -- and just like that a nail salon wisdom popped into my head that you can use in running your business. So let's talk about exceeding realistic customer expectations. Watch my Live Video: How my manicurist exceeded my expectations with ballerina pink nails! Sometimes you make expectations and I know a lot of
How to add gazpacho in your sales strategy – that one ingredient to make it happen! [video]
Gazpacho has tomatoes (or in this sexy version avocados), what does your sales strategy have that makes it stand out? While hubbs and I are eating at the Guggenheim Museum, something out of the norm came into my head and it has something to do with a crazy sexy version of gazpacho that’s made from avocado. So, this is how it goes… When you’re doing sales and when you’re promoting your business or you have a client or you have a program just like I do or like anyone else does, you always wanna get more, you always wanna give more and give in your best stuff. Usually it happens during a one on one with a business coach where
Know when to be real [video]
How to be authentic when filming for social media. In the digital world, we connect with what seems authentic and real. So when you create images and videos for your tribe, you have to set yourself up properly. HOW DO YOU DO THAT EFFECTIVELY? A good rule of thumb is to have about 80% of your images be DIY to amplify your personal connection to your audience. Take the time to plan out your own photoshoots and videos and don’t worry if it’s not perfect. People relate to what’s authentic and real - like when you’re doing your own live videos, The shot is very spontaneous You hold your own camera You set yourself up, your own hair and makeup
One Huge Productivity Tip on Creative Process + Wonderful View of New York City Harbor and Statue of Liberty [video]
How I accelerated my business in the first few years. I was standing in the openness between the Freedom Tower and Statue of Liberty and started thinking how you can find freedom in your business just like the statue that elegantly represents this. As an entrepreneur, especially in the early stages (or even first few years), you end up spending hours and time beyond belief to successfully grow a business. You get caught up in a lot of work - even during weekends and evenings! There is a way to make that growth (to any next level) more productive as well as alleviate overwhelming tasks so you can ACTUALLY have the freedom in your business that you dreamed about. Watch
Brand Building Puzzle – Solved!
Ok, you're REINVENTING YOURSELF... So how do you solve the PUZZLE of building your BRAND? Creating a personal brand from scratch can be overwhelming, but there is a way to not only easily find your best brand persona but also be as authentic as possible. Oh, did I mention that it will be fun and creative too? One of the frustrations that I often hear about from clients, and entrepreneurs new to the online space, is how to create a cohesive personal brand that reflects their personality and expertise in every way- from their visual message, their website look and feel, to their written message to their core values. Your goal is to create a brand so true to you
How to get more done by doing less
Strategic moderation is the magic formula to get more done in your business (no shizzle) When it comes actually to figure out how to get more done, the most direct and logical way to get ahead is not doing a million things-- no matter how tantalizing they may seem. You’ve probably tried a little of this, some of that, a sprinkle of what not, how about this? Yet, this one thing is so straightforward that it might just blow your mind. It’s not so unusual, and research shows that 56% of social media users report a case of FOMO (fear of missing out) that there’s an event, an important thing, news, something, if they’re not on social media. I know
Productivity Tip: How to get back on track when the day gets away from you
As entrepreneurs, small business owners or coaches, it's so easy to feel overwhelmed and lose site of how to get back on track when things that you didn't plan on get in your way. Don't worry. It happenes to the best of us. That's why I did this Facebook Live video to share how I get back on track so I can be productive when the unexpected gets in my way... Live from my hotel deck... Here's how I get back on track when my day goes to shizzle... Find the ONE thing that only you can do. Rather then deal with all the marbles let out of the bag, focus on whatever only you can do to connect with
Amplify Your Authentic Persona: How Reality TV Shows Can Change How You + Your Business Get Out There Forever! [Live Video]
Successful Brand Building... Take a cue from reality shows and be yourself to attract your best audience Maybe the Kardashians aren’t the only ones getting this right. Do you know the reason why people get so addicted to reality shows? Have you ever felt this connection yourself? Without a doubt, what reality shows create are: • real connections • unique bonds with the audience Just by appearing at regular times on TV! And all of this happens because people crave that palpable authentic connection those people display on TV. And you know why this happens? Because they’re not afraid of being on camera- AND BEING THEMSELVES... (or their on camera aspirational authentic persona). Watch my Live video: This fear will throttle
Hair Color Tips to Keep That Youthful Look [3 Videos!]
Three Video Bonanza: The truth about your hair color + how to avoid that dreaded allure buster It may be fun to be a color chameleon when it comes to your hair but too much of a good thing can lead to damage. Even worse, when all those color changes weren’t intentional and were the result of too much hair color gone wrong. Watch my Livestream: Your hair color is not only important to make you feel confident and give you that extra tzuj in your appearance, but if you are doing: videos appear on tv facebook live your headshots + photos you are a speaker on stage or your face represents your brand on social media (or it should,