Boujois HyperFix long-lasting lipstick.

We’ve been waiting to tell you about this, really.

Lipstick that boosts exceptional staying power is nothing new on the cosmetics front. But, long-wearing lip color that doesn’t grate your lips into dryness or feel as slippery as a landslide is.

Bourjois Paris Rouge HyperFix is a long-lasting lipstick that actually performs as well as its claims. When we tried Rouge Hyper Fix on a ski trip, our lips remained moist and tinted with the right amount of lip color for hours. We were impressed.

There are nine gorgeous colors to choose from… flick the shade from the dual-sided tube, next swipe the gloss topcoat. Voila, stay-on lip color that’s good enough to kiss with an anticipated Valentine’s Day launch. Buss, buss.

Where-to-Buy:
Rouge HyperFix available online; anticipated launch February 14
. BourjoisTheLipCollectionat sephora.com

–February 14, 2005