There really should be a support group for those addicted to Prada.

They have it. They need it. They gotta get it. They live for it.

No other designer in recent history has caused such a stir among devotees as Miuccia Prada. Any fashionista worth her weight in acquisitions can smell a piece of Prada from yards away.

Now, that style sniffer can literally inhale the aroma of the moment with the launch of Prada Fragrance.

Prada Parfums first introduction blends a contemporary and classic scent with a modern take on ancient essential oils, precisely merging the perfect recipe of amber blended with sandalwood, patchouli, and other references fusing East and West in a truly magical way that is the hallmark of Prada style.

Now the Prada junkie, fashion connoisseur, or new recruit can wear Prada in yet another way.

-September 23, 2004
Where-to-buy:
.Exclusively at Neiman Marcus and the Prada stores
.Nationwide at select stores from October
.Sephora.com- scheduled launch October 15th
.NORDSTROM.com-scheduled launch Oct. 18th