Fashionistas unite–we have the preview photos and video and you will love this collection of discount designer style!!!
In the latest offering of limited edition, top designer fast fashion on a budget, the BoHo chic designer known for his brilliant color palette and eclectic laid back, yet elegant Bohemian silhouettes melds brand new catwalk looks (see androgynous pantsuits photo below) with iconic pieces from his past collections in a very affordable and must-have collection for H&M.
“I wanted to create a strong urban collection fused with the brand’s signature symbols and shapes. It’s been fascinating to search back through my archives to isolate the most iconic pieces, then rework them for H&M, ” says the designer (video below of Williamson talking about his collaboration).
“Colour is one of the defining aspects of my signature style, I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse and emerald. The spirit of the collection is both covetable and precious”, says Matthew Williamson.
Press video play to watch Mattthew Williamson talk about his collaboration with H&M:
Matthew Williamson for H&M video:
This exclusive collection for Spring which debuts on April 23rd is only the first part of Williamson’s collaboration with H&M. On May 14th, the perfect wardrobe for summer will debut in H&M stores. Williamson will debut his first foray into menswear with a full menswear collection for H&M.
H&M photos- H&M
Collection photo- Mercedes Benz Fashion Week New York
Video- Barracuda Film & TV