Behind the scenes at the H&M photo shoot and what to wear on a budget…
Retro Romantic, Timeless Tailoring, and Art & Architecture are the big, affordable fashion trends at H&M for spring – summer 2009.
Take a behind-the-scenes video invitation at a photo shoot for ways to style the looks and commentary from Scott Schuman of The Sartorialist, Camilla Morton the fashion journalist Harpers Bazaar & Vogue.com, Sophia Neophitou the Editor in Chief 10 Magazine, Ann-Sofie Johansson the Head of Design H&M, and the photo shoot’s stylist Robert Rydberg.
There’s nothing like fantastic styling to prove that you can master can-do chic on a budget with just the right knack and combination to style your look in a way that’s modern and right without breaking the bank.
Take note of the cheap chic shorthand from the video:
- American Midwest vibe
- Depeche Mode reference
- 70’s vibe
- Sunbleached colors
- Designed casuals
- Exaggerating or foreshortening a woman’s shape
- Luxurious and chic
- Tailored pieced with safari or ,military influence
- Texture in fabric, like jersey, gauze, chiffon
–January 9, 2009