Fashion Video: Spring – Summer 2009 Affordable Fashion Trends

Spring 2009 - H&M

Behind the scenes at the H&M photo shoot and what to wear on a budget

Retro Romantic, Timeless Tailoring, and Art & Architecture are the big, affordable fashion trends at H&M for spring – summer 2009.
Take a behind-the-scenes video invitation at a photo shoot for ways to style the looks and commentary from Scott Schuman of The Sartorialist, Camilla Morton the fashion journalist Harpers Bazaar & Vogue.com, Sophia Neophitou the Editor in Chief 10 Magazine, Ann-Sofie Johansson the Head of Design H&M, and the photo shoot’s stylist Robert Rydberg.

There’s nothing like fantastic styling to prove that you can master can-do chic on a budget with just the right knack and combination to style your look in a way that’s modern and right without breaking the bank.

Take note of the cheap chic shorthand from the video:

  • Nostalgic
  • American Midwest vibe
  • Depeche Mode reference
  • 70’s vibe
  • Stripes
  • Checks
  • Sunbleached colors
  • Designed casuals
  • Exaggerating or foreshortening a woman’s shape
  • Luxurious and chic
  • Tailored pieced with safari or ,military influence
  • Texture in fabric, like jersey, gauze, chiffon

–January 9, 2009

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