We Spot 'Em: Eyola Awarded 'Most Promising Designer of the Year'

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What’s Appropriate to Wear to Business Dinner- Impromptu Madness with Sharon Haver and Brad Boles, Episode 31
Makeup Tips for Everyday Beauty Video- Impromptu Madness with Sharon Haver and Brad Boles, Episode 30
Fashion Mistakes That Wreck Our Nerves, Impromptu Madness with Sharon Haver and Brad Boles, Episode 29

We Spot ‘Em: Eyola Awarded ‘Most Promising Designer of the Year’

We knew that we can spot fantastic talent!

A note from Sharon to our readers…

Yes, yes, yes, from the first second we saw Eyola’s amazing designs are we wanted to share them with you.

And, we did as Eyola has contributed her “Simple 5-Step DIY Plan to Personal Style“ with our lovely FocusOnStyle readers– if you haven’t read it yest, what’s stopping you? Her style tips should be part of your fashion gospal!

And now, at Eyola’s first catwalk show at Arise Africa Fashion Week in Johannesburg, South Africa she was nominated for two awards: ‘Emerging Designer of the Year’ and ‘ Most Promising Designer of the Year’.

Eyola was awarded ‘Most Promising Designer of the Year‘at the Arise Fashion Awards Ceremony. She is an incredible original talent that you really need to keep your eye on… just wait and see.

Published on July 07, 2009

Eyola

British fashion designer Eyola set her womenswear brand in 2008 at age 24. She is an alumni of Istituto Europeo di Design (IED Moda Lab) a prestigious Italian design school where she obtained a Masters in Fashion Communication & Styling in 2007, graduating top of her class. Before attending IED Moda Lab she gained an insight into the world of fashion through experience working for highly reputable British designers Alexander McQueen and Wale Adeyemi. London-based Eyola aims to create a new direction in the fashion industry. Based on the hallmarks of Victorian fashion each collection is well versed in the line’s blend of historical references from nineteenth century fashion with an innovative and modern twist. Each “collection” consists of eight pieces which form an “Octette“. This new term stems from the defining curves of the Victorian corset (a figure eight or hourglass figure) and represents a new unusual fashion system. With only eight pieces in each Octette, the focus is on creating a unique product that combines couture techniques with pret-a-porter wearability. Each piece in the Octette comes in a bold colour palette with some of the pieces also available in a shadow version of classic colours: black, navy blue, grey, white or cream. Each Octette doesn’t stop at taking inspiration from the style manual of the Victorian era. Inspiration for jackets stem from British tailoring with great attention to detail and craftsmanship. Visit Eyola online.