Menswear & Womenswear
Fashion Show Photos / Runway Collection
Fall / Winter 2010-2011
Stockholm Fashion Week
Cheap Monday is one of our favorite affordable fashion brands at FocusOnStyle.
We buy a few cheap chic pieces every season and find that we live in them as they are the perfect foil to mix with pricier designer brands or to stand alone on their own design merits.
The very wearable fall winter 2010 collection for both menswear and womenswear has plenty of slightly oversized and slouchy tops paired with signature skinny bottoms or roomy slouch pants in a city smart palette of blacks and grays.
Click on each picture for an enlarged view.
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Today Cheap Monday is a full concept denim brand, but it’s only five years since the first pair of denims with the characteristic skull logo hit the market. The first pair, a tight fitted denim with stretch, was originally made as a product exclusive for the Weekday stores. The concept and design was a direct reaction to the increasingly expensive denim flourishing on the market at the time. It was an immediate success and the collection, now carrying both a wider denim range and tops soon grew too big to be carried by the Weekday stores alone.
After five years our idea still remains: to offer the customer fashion at an extremely good price. By putting Cheap Monday alongside more expensive brands in good stores where we like to shop ourselves, we aim to create clothes that compete with high-end brands both in attitude and fashion level as well as in quality.
Photos, this page only, Cheap Monday & Berns Salonger; copyright Kristian Loveborg.
