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Giorgio Armani Menswear Spring / Summer 2013

 Giorgio Armani Menswear Spring / Summer 2013

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Giorgio Armani Men’s Collection - Spring/Summer 2013 - SPORTSMANSHIP

In their words…

A different design concept transforms ordinary sportswear, imbuing it with a new elegance that goes beyond traditional ideas about clothing by standardizing fabrics, finishes and function. Elegance reflects sportsmanship as an attitude; something that is appropriate throughout the entire day, from morning until evening.

MORE: Giorgio Armani and Armani Brand

The three-dimensional fabric of the Armani jacket acquires a sporty and fresh edge, and the micro-printed patterns give it body and create textures. The transformation in finish gives us a fabric with a knit-like texture that is light and falls effortlessly. Minute amber-hued hardware that is utilized everywhere, from buttons to zippers, lends an exclusive and precious feel.

The season’s silhouette is a natural, slightly elongated one, with four or six buttons and with unstructured, unpadded shoulders. The jackets are paired with pleated trousers – the pleats create softness around the hips and gather around the bottom of the trousers.

The concept of sportsmanship causes a subtle metamorphosis in the clothing to create an interesting idea of hybrid fashion. The shirts, in light stretch cotton, are tailored to become substitutes for outerwear and are enriched with amber-hued zippers and coordinated buttons, while their playful stripes and micro-checks give the impression of differing proportions.

Knitwear is enriched with geometric detailing giving it structure like a jacket, another signature of the Armani style. Leather is used in an innovative way, with relief patterns or a seersucker effect for jackets and blouson jackets. Ultra-light wool garments are finished with natural-hued leather inserts.

The color palette includes unusual shades of oat beige and contrasting pebble greys, alongside leather tone hues and Armani signature ink blue, combined with a selection of whites.

The shoes in the collection are solid and sporty, a combination of a classic look with a tennis-inspired one, with a thick sole in a contrasting color – available in tan, polished blue, shiny chocolate brown and in printed leather.

A different design concept transforms ordinary sportswear, imbuing it with a new elegance that goes beyond traditional ideas about clothing by standardizing fabrics, finishes and function. Elegance reflect sportsmanship as an attitude; something that is appropriate throughout the entire day, from morning until evening.

The three-dimensional fabric of the Armani jacket acquires a sporty and fresh edge, and the micro-printed patterns give it body and create textures. The transformation in finish gives us a fabric with a knit-like texture that is light and falls effortlessly. Minute amber-hued hardware that is utilized everywhere, from buttons to zippers, lends an exclusive and precious feel.

The season’s silhouette is a natural, slightly elongated one, with four or six buttons and with unstructured, unpadded shoulders. The jackets are paired with pleated trousers – the pleats create softness around the hips and gather around the bottom of the trousers.

The concept of sportsmanship causes a subtle metamorphosis in the clothing to create an interesting idea of hybrid fashion. The shirts, in light stretch cotton, are tailored to become substitutes for outerwear and are enriched with amber-hued zippers and coordinated buttons, while their playful stripes and micro-checks give the impression of differing proportions.

Knitwear is enriched with geometric detailing giving it structure like a jacket, another signature of the Armani style. Leather is used in an  innovative way, with relief patterns or a seersucker effect for jackets and blouson jackets. Ultra-light wool garments are finished with natural-hued leather inserts.

The color palette includes unusual shades of oat beige and contrasting pebble greys, alongside leather tone hues and Armani signature ink blue combined with a selection of whites.

The shoes in the collection are solid and sporty, a combination of a classic look with a tennis-inspired one, with a thick sole in a contrasting color – available in tan, polished blue, shiny chocolate brown and in printed leather.

Giorgio Armani Menswear Photos: Giorgio Armani

Published on June 26, 2012

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