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Paris Fashion Week Preview- Pierre Balmain, Spring-Summer 2012 Film Peek

Pierre Balmain Femme, Spring Summer 2012

Balmain is getting a less extravagantly priced sibling…

Who can't resist Balmain, especially the cool French chic way Emmanuelle Alt can rock one of their jackets?

But the prices?!

Mon Dieu!

Debuting this Sunday during Paris Fashion Week, Pierre Balmain, the new women’s and men’s collection with an "international, downtown cool style" created in partnership between Balmain Paris and Ittierre SpA.

MORE: FASHION SHOWS AND RUNWAY REVIEWS

Watch the first  first instalment of the teaser for the film by Inez and Vinoodh, featuring model model Abbey Lee Kershaw with her band Our Mountain and their single “Devils Banquet;” the full version of the film will be will debut at the at the Pierre Balmain presentation on Sunday in Paris.

Pierre Balmain, Spring/Summer 2012 Video:

In their words…

Inspired by the downtown cool, rock sensibility and international lifestyle embodied by model Abbey Lee Kershaw, this debut short film introducing the Pierre Balmain collection follows Abbey Lee and her band, Our Mountain, throughout New York City. Directed by Inez and Vinoodh, this film features pieces from the Pierre Balmain women’s and men’s collection worn by Abbey Lee and her boyfriend, Our Mountain front man Matthew Hutchinson.

The first in a series of three, this cut of the film focuses on Abbey Lee bringing to life the spirit of the women’s collection, as she assumes her natural role of Our Mountain’s femme fatale. The second video, set to release on Friday, allows Matthew Hutchinson to take stage in pieces from the men’s line. A final cut of the video, featuring the full length version of “Devils Banquet” will debut at the Pierre Balmain presentation on Sunday in Paris and will be released with full collection images on Monday October 3rd.
 

Oggle at Balmain in store now:

 

Published on September 28, 2011

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