Emporio Armani

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Emporio Armani

EMPORIO ARMANI

_{Fashion Show Photos / Runway Collection}
_{Milan Fashion Week}

Spring Summer / 2010

Click on each picture for an enlarged view.

In the words of the design house:

Emporio Armani Spring / Summer 20010 A SENSE OF FREEDOM

There is a definite mood at the core of this collection: a sense of freedom that imparts energy, a playful spirit that conveys sheer happiness and fun. This sense of freedom is apparent in the lines, so strong and precise, that invite a new elegance expressed through choice and flexibility. The collection’s flowing movement is set off by powerful graphic design in black and white, presented in blocks of colour, geometric patterns and stripes.

A flat disk, with the plasticity of glossy patent, appears as a brooch, a belt buckle or a bag clasp, emphasising the preference for clean contours. However this rigorous approach to shape, emphasised by the proportions of fluid jackets – that define the silhouette always teamed with short skirts – paradoxically promotes a way of “dressing without dressing up” achieving a simplicity and immediacy that reveals the very essence of the clothes.

The theme of liberty that prevails throughout this collection, which is not exotic or nostalgic but contemporary and metropolitan, leads to a very original treatment of prints: multicoloured graphic patterns and stylised flowers in shades of fuchsia, red, coral and orange from an Italian garden, seen on walks along the southern coast.

These colours and patterns recur in the bikinis and swimsuits that epitomise the joie de vivre of summer style. Indispensable symbols of the season: round sunglasses, and necklaces in Plexiglas and bands of multiple fabric threads, interspersed with pearly beads and crystals.

_{Photos, this page only, courtesy of the designer.}

Published on January 17, 2010

Sharon Haver

Resident fashion expert- With just about 20 years experience in the glamour industry as a New York-based photography fashion stylist, syndicated columnist, contributing editor, lecturer, on-air television/radio fashion expert, and founder / editor in chief of FocusOnStyle.com. Sharon Haver knows the modern-thinking woman wants easygoing style that suits her individual needs, spiced with just the right amount of flip and wit to make it personal.

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