In their words…
Cheap Monday was born in order to offer an alternative for people who wanted fashionable jeans but didn’t agree with the increasing prices of the brands which were popular at the time. The first 800 pairs with the characteristic skull logo hit the market in 2004.
Since then, the production has reached a new level in terms of pieces as well as in product range.Today Cheap Monday can be found in more than 30 countries, in about 1,600 stores around the world.
DESIGNERS FOR THE SS-11 COLLECTION
Orjan Andersson & Ann-Sofie Back
This time we wanted to try out a different aesthetic: sparkling, extrovert and shameless. For inspiration we looked at Latin denim fashions, Italian diamonte and LA celebrity taste.
To get a contemporary feel in the collection we have also worked with a cleaner, more fabric focused and minimalistic look. A combination of the exaggerated and the minimalistic creates the balance for S/S 2011.
Photos: Cheap Monday / Berns Salonger & Kristian Loveborg