Retail Remedy: While we are obsessing about Paris Fashion Week, Primtemps is in LOVE with New York!
The grass is always greener on the other side of a trans-Atlantic flight…
While Paris is overflowing with some of the most styled out fashion peeps in the world and celebrating French Chic like nobody’s business, Printemps is celebrating the Big Apple with these clever window displays.
Fifteen iconic New york designers including Marc Jacobs, Michael Kors, Diane Von Furstenberg, Alexander Wang, Ralph Lauren, Proenza Schueller and Tory Burch have designed exclusive T-shirts for the event.
The Franco-American pop street artist Mr. Brainwash has made 14 exclusive XXL works on the theme of New York and its icons including a colossal 4 metre King Kong hovering at the entrance to the store at Blvd. Haussmann and rue de Havre.
If you like New York street food, there’s an authentic New York hot-dog cart outside the store and if you want New York’s favorite desserts, Berko has made cupcakes and cheesecake.
When in Paris:
Till October 10
64 Blvd. Haussmann, 9th arr.