It’s budget friendly & eco-friendly, what’s not to love?
Cheap Chic Eco Chic, say that ten times fast!
We have the sneak peek video of the new H&M Conscious Collection set to launch in all H&M stores on April 14th.
It’s quite lovely!
Typically, eco-friendly fashion is either difficult to come by, pretty darn hideous by “regular” fashion standards, or fairly high priced. Not this time!
The H&M Conscious Collection is in the most modern silhouettes of the moment with emphasize on the summer white trend, and of course- sustainability.
> SHOP: Eco Chic
We’re jonesing for the eyelets and soft tailored jackets. What about you?
Watch the H&M video:
IN this H&M video, the collection is presented by Emily Zak, Executive Retail Editdor, Vogue UK; Dilys Williams, Director of sustainable fashion, London College of Fashion; and Catarina Midby, Trend Coordinator, H&M. The Conscious Collection is for women, men and children and is made from sustainbale materials (organic cotton, Tencel® and recycled polyester). The Conscious Collection will be on sale in all H&M stores from 14th of April.Published on March 18, 2011