Karl Lagerfeld for H&M

We’ve been waiting, anticipating, and now it’s just about here.

Drum roll, please…

The Karl Lagerfeld for H&M collection debuts in selected H&M stores in all 20 markets from November 12th.

The genius behind Chanel and his eponymous collection, Karl Lagerfeld makes high fashion available to all at low prices simply because he felt ‘the idea was modern’.

Bravo to Karl for knowing that the secret of a great wardrobe is all in the mix, not the price tag! “My concept of ready-to-wear today at whatever level is that it has to be as good as the most expensive brand. Design is very important, and design is not a question of price anymore. H&M has made inexpensive desirable,” Lagerfeld explains.

The concept couldn’t be more black and white and so is the mens and womens collection, available for this season only. The focus is on signature, modern, elegant, and streamlined pieces in black and white with accent colors of brick red and plum. Accessories and a fragrance enhance the look.

Don’t sit back on this one, the collection is sure to sell out fast!

Store information at hm.com

–November 7, 2004