Ashish Fairytale Theme Fashion Show at London Fashion Week

Runway Review: Ashish’s tongue-in-cheek attitude remains evident, but teamed with sensible, some might say conservative, tailored pieces; this collection opens many more fashion doors for the London designer

Every season Ashish Gupta takes us on a journey. So it comes as no surprise that on this early morning a sleepy-eyed fashion crowd were whisked away into a land of fairytales and references…

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Busy prints inspired by European folk art were exhibited in abundance on loose-fitting sweaters, oversized dresses and trousers. Not one to shy away from the use of loud colours, Ashish’s palette included bright shades of orange, hot pink, red and yellow, mixed with more muted tones of mushroom, cream, white and black.

A show by Ashish would be incomplete without a generous helping of his signature sequin detailing which, as ever, flooded this latest collection covering

Ashish Fall / Winter 2010

Ashish Fall / Winter 2010

dresses, trousers, and tops. However, amongst the sparkling in-your-face pieces lingered traditional tweed trousers, chunky knits and structured boyfriend blazers, making this collection one of Ashish’s most diverse to date.

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Knitwear held a strong presence throughout the collection and chunky knitted cardigans were worn over sequinned garments giving a ‘dressed-down’ effect. Things were not quite as they seemed as cable knit designs were printed onto tops deceiving the eye and giving a modern feel.

Brogues, boyfriend blazers, sequinned check shirts and loose-fitting trousers all worked together to give this collection a decidedly androgynous vibe. Barely-there makeup and laidback hair featuring streaks of pink and lilac were suggestive of an anarchist attitude.

This autumn/winter 2010 collection by Ashish is covered in a blanket of sparkle but the overall vibe is not one of glamour or glitz. Ashish’s tongue-in-cheek attitude remains evident, but teamed with sensible, some might say conservative, tailored pieces; this collection opens many more fashion doors for the London designer. –Kirsty in London

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