First Look- Emporio Armani Spring 2012 Ad Campaign

Photographed by Alasdair McLellan, Emporio Armani’s latest campaign for S/S 2012 features a trio of models on the streets of Hong Kong in the label’s graphic, minimal separates under the creative control of Giorgio Armani.

Shot in signature black & white, the campaign serves as a visually stimulating reminder of just how easy to wear and classic Mr. Armani’s sartorial vision is.

Each look, from the men’s ombre contrast cardigan to the women’s updated boater, could work on just about anybody while creating a subtly nuanced look rife with a refined sensibility. -Naveed Hussain