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Header Affirmation 4 – FASHION SHOWS/RUNWAY

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Sharon Haver, Fashion Expert & Style Advisor

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London Fashion Week: Kinder Aggugini Spring / Summer 2010

With a prominent theme and fun, well-designed pieces, the ‘Loss of Innocence’ collection is creative, yet wearable and is one of the strongest collections on offer from London’s Spring/Summer collections

A collection of pretty, doll-like dresses inserted with juxtaposing dark fabrics, made up Kinder Aggugini’s ‘Loss Of Innocence’ Spring/Summer 10 collection.

With a mixture of textures and printed fabrics ranging from outsized polka dots and reptile prints to houndstooth tweed and fluorescent silk, the collection takes it inspiration from the darker elements of fairytales.

Tea-party frocks were ripped at the seams then reconstructed to create sexy, ragged, puffball dresses. Child-like curls created by hair stylist, Malcolm Edwards, and Cupid’s bow lips designed by makeup artist, Pat McGrath, both work to add to the sense of naivety and innocence.

>> See runway images from the Kinder Aggugini spring catwalk

“It’s that moment when, as a child, you realise that the stories you were told begin to reveal a different meaning. You begin to understand there is a dark underlying strand and the naivety goes,” explains Aggugini.

It’s not just about the dresses though… The collection also includes neat-fitted jackets, crafted with Aggugini’s Saville Row trained-eye and the look was topped off with hats created by London milliner, Stephen Jones.

>> See our complete runway coverage and fashion show photos

As a Central St. Martins graduate, Aggugini has worked for top fashion houses including John Galliano, Vivienne Westwood, Calvin Klein and Versace, where he gathered a wealth of knowledge about fabrics.

With a prominent theme and fun, well-designed pieces, the ‘Loss of Innocence’ collection is creative, yet wearable and is one of the strongest collections on offer from London’s Spring/Summer collections. –Kirsty Armstrong

Photos, this page only, Kirsty via Catwalking.com

Published on September 26, 2009

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