Mara Hoffman NY Fashion Week, Fall – Winter 2010
Runway Review: Mara Hoffman’s girl for fall took a mystical, enchanted turn through a darker sort of place and was all the better for it.
Mara Hoffman opted out of the tents and instead presented fall 2010 at the Openhouse Gallery in Nolita in combination with an original film and musical performance.
The intimacy of the space was the perfect foil to the clothes that were done in decidedly sexy acid-hued dip-dyes, hieroglyph prints, and pops of off-primary pieces that were artfully slashed and punked up with chunky exposed zippers.
>> See our photos of the full Mara Hoffman fall fashion presentation and event
The bi-level space was divided with models posed on clear acrylic pedestals in the round on the lower level. The main level featured a looped art film/collage, “Hysterical Levitation,” starring Isabelle McNally and others as witches in ceremony in a dreamy forest the candle-lit main drag. Hoffman said she chose to show the film simultaneously as a way to evoke the "mystical and cosmic elements of the collection" and to give viewers a stronger sense of "connection".
>> See all our fashion show photo galleries
While this might sound a little bit over-the-top, Hoffman grounded her futuristic, tribal chic essentials with off-kilter and artfully cut staples such as a metal inflected layered parka with motorcycle style zippers and curving hems, a directional bohemian 70′s flowy drape-front silk jersey dress, and a simple black cap-sleeved column with green, neon pink and yellow geometric shapes— all pieces that would fit right into place in any modern downtown girl’s wardrobe.
>> Read and Shop Kim Kardashian in Mara Hoffman
Where her springtime sisters likely preferred minimal adornment and bare feet, Hoffman’s fall girls towered in spiked heels and wore tribal-like hammered metal pieces in her hair and on her wrists. Divine elevation. –Andrea Perini, VagabondNYC
Photos, this page only, Mara Hoffman
Andrea Perini & Naveed Hussain | Team VagaBondNYC- Andrea Perini is a free-lance stylist and the founder and creative director of VagaBondNyc.com, the avant-garde vintage clothing destination specializing in clothing and accessories from the 60s-90s. Andrea buys, styles & shoots everything and feature's her well-edited archive in monthly vintage-only fashion editorials where every item is for sale. As fashion industry veterans, they edit their vintage buys to reflect their understanding of contemporary fashion's indebtedness to its past.
Before launching Vnyc, Andrea worked in fashion editorial at Harper's Bazaar, Elle and New York Mag and finally for (then senior fashion editor) Camilla Nickerson at Vogue assisting her on all of her commercial projects including ads for Chanel, YSL, Michael Kors, Tommy Hilfiger, and Narciso Rodriguez. Naveed Hussain, assistant fashion editor, has a BA in art history and is Andrea’s assistant stylist and general assistant at Vagabondnyc. Naveed also covers fashion, music and art for VNyc's blog's readers and has unlimited access to current and future fashion news & trends. He has worked as a buyer and has styled for The Dallas Morning News, The Chicago Tribune, and The New York Times. More information, including press links: VagaBondnyc.com