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Mara Hoffman NY Fashion Week, Fall – Winter 2010

Runway Review: Mara Hoffman’s girl for fall took a mystical, enchanted turn through a darker sort of place and was all the better for it.

Mara Hoffman opted out of the tents and instead presented fall 2010 at the Openhouse Gallery in Nolita in combination with an original film and musical performance.

The intimacy of the space was the perfect foil to the clothes that were done in decidedly sexy acid-hued dip-dyes, hieroglyph prints, and pops of off-primary pieces that were artfully slashed and punked up with chunky exposed zippers.

Mara Hoffman expanse of models

Mara Hoffman expanse of models**

>> See our photos of the full Mara Hoffman fall fashion presentation and event

Mystical and cosmic musical performance

Mystical and cosmic musical performance

The bi-level space was divided with models posed on clear acrylic pedestals in the round on the lower level. The main level featured a looped art film/collage, “Hysterical Levitation,” starring Isabelle McNally and others as witches in ceremony in a dreamy forest the candle-lit main drag. Hoffman said she chose to show the film simultaneously as a way to evoke the "mystical and cosmic elements of the collection" and to give viewers a stronger sense of "connection".

>> See all our fashion show photo galleries

While this might sound a little bit over-the-top, Hoffman grounded her futuristic, tribal chic essentials with off-kilter and artfully cut staples such as a metal inflected layered parka with motorcycle style zippers and curving hems, a directional bohemian 70′s flowy drape-front silk jersey dress, and a simple black cap-sleeved column with green, neon pink and yellow geometric shapes— all pieces that would fit right into place in any modern downtown girl’s wardrobe.

>> Read and Shop Kim Kardashian in Mara Hoffman

Mara Hoffman expanse of models

Where her springtime sisters likely preferred minimal adornment and bare feet, Hoffman’s fall girls towered in spiked heels and wore tribal-like hammered metal pieces in her hair and on her wrists. Divine elevation. –Andrea Perini, VagabondNYC


Photos, this page only, Mara Hoffman

Published on February 15, 2010

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