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Sharon Haver, Fashion Expert & Style Advisor

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Paris Fashion Week: Aganovich Spring / Summer 2010

London Meets Paris: The odd mannequins and use of sculpture surrounding them gave the showing of the collection another dimension somewhere in between art and fashion.

The Aganovich Spring / Summer 2010 Collection was artfully shown at a contemporary gallery in the trendy Marais section of Paris. What I love about the collection is the thoughtfulness and intelligence that went into each garment.

A mix of fabrics such as pique and linen, and linen and satin are so smart and wearable. Looking closely I could see how well tailored every piece was and how the draping flowed so seamlessly.

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The presentation using odd mannequins and use of sculpture surrounding them gave the showing of the collection another dimension somewhere in between art and fashion.

I met the charming and lovely Nana Aganovich and her partner Brooke Taylor two weeks ago at Diane Pernet‘s A Shaded View on Fashion Film Festival. I was immediately taken by their distinct style and they told me they had a clothing line named Aganovich which was being shown in Paris for the first time. They live in London and their colorful backgrounds match their style.

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Nana was born in Serbia and immigrated to Copenhagen with her parents, went to design school in Rome, graduated from the prestigious Central St. Martins design school in London, and founded a fashion company in Shanghai. In 2006 she left her company in Shanghai and started Aganovich with Brooke Taylor. Brooke Taylor is American-Irish born in Monte Carlo, educated in England and was a party promoter and journalist during the 90s rave culture.

I wish Nana and Brooke a smashing success with their inventive clothing. – Richard the Paris Insider

SEE:
Aganovich
38 Turner Street
London E1 2AS
www.aganovich.com

Published on October 07, 2009

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