POSITIONING
IS THE NEW CURRENCY


Modern Business, Authentic Marketing

+ Personality Branding…
Redefined To Suit Your Style

Empowering savvy experts and driven female entrepreneurs become successful lifestyle-based online business owners by creating a personality brand that suits their style, values, and individuality so they don’t get unnoticed in a crowded market

Featured Media For Sharon Haver, FocusOnStyle.com- Modern business marketing expert for women entrepreneurs and personal brands so they can gain visibility through their authentic style of brand positioning.
Sharon Haver - Female Entrepreneur -Online Business Style Expert

Hi, I’m Sharon Haver

“Style is the fingerprint on EVERYTHING you do that tells the world what is uniquely you. That is why I love helping women entrepreneurs step into their STAR Power so they can fully and profitably reach their potential to soar through their life, beauty, personal development, brand + business!”

Sharon Haver knows that positioning is the new currency. 

Sharon is a modern business marketing expert for women entrepreneurs and personal brands so they can gain visibility through their authentic style of brand positioning.

She is the catalyst to next level entrepreneurs and modern business owners who realize it takes more than expertise for you and your business to stand out in a crowded market. 

Sharon channels her expertise to allow you to show up fully so you can confidently be positioned to get high-level clients and opportunities while being the best at being you.

read more for the formal bio stuff

Sharon’s trainings come from her real world experience:

  • Accomplished three-decade career in style and entrepreneurship.
  • Her or her work have seen in the media nearly 1,000 times, including Real Simple, CNN.com, Martha Stewart Radio, Oprah.com, ELLE, WeightWatchers.com, The New York Times, The Los Angeles Times, WebMD, Disney Family.com, Entrepreneur.com, Forbes.com, and more
  • Founder and CEO of FocusonStyle.com online since 1999
  •  Former syndicated advice  columnist on the Scripps Howard News Wire where her column was distributed to400 newspapers each week.
  • 15 year veteran as a New York fashion photography stylist (styling everything from Vogue covers to making polyester sweats look chic so you would want to actually buy them)
  • As the style guru, she starred in her own national Macy’s TV commercial as herself.
  • Headlined in an anthology lifestyle book alongside other writers like President Jimmy Carter and Gloria Steinem.
  • Holds a business degree in marketing.
  •  Author of the #1 Amazon bestseller book, StyleWORD: Fashion Quotes for Real Style
  • Host of the 7 Days to Amazing Podcast, guests include Carson Kressley, Joan Juliet Buck, Larry Winget, Dorie Clark, Alison Levine, and more.
  • Curriculum creator and has launched several modulated info-educational programs, including Simply Amazing Headshots: How to Tell Your Story From The Collar Up, Authentic Superstar, Video QuickStarter, The Content Creation Course, The C’est Chic Crash Course plus numerous masterclasses, workshops, and events.
  • Best of all, she has been her own boss for decades.

AGE without boundaries-LogoV4a (Edit)

COMING SOON! Sharon brings thought leaders, change makers and expert guests who share how to age without boundaries™ on her awesome new podcast! Click on the button below to find out more…

What Not To Wear On Camera (Includes a very bad example of me!) Probably the most popular style question I get from entrepreneurs and coaches is what to wear and what not to wear on camera. It really depended on the camera (phone, still, video, TV), your angle, how you are positioned, and the crop. One would think that with 15 years of pro stylist experience I would ALWAYS get it right. One would be kinda sorta close to the truth, sometimes. Here’s the thing: what looks good in person doesn’t always look good on camera, let alone on video or iPhone.
Wondering about a personal branding shoot? I asked Gary Vaynerchuk what he thought about them…⁠ “It’s one big game of insecurity. People are not willing to be themselves.”⁠ There you go. Case closed.⁠ Consider this a Public Service Announcement so you don’t get overwhelmed with some fancy-schamcy branding shoot that only dilutes the real you from from the people you want to attract and do business with.⁠ Earlier, Gary said that you can “call personal branding reputation, same 💩”⁠ Think about it.⁠ That’s all I got… watch the video.⁠… it could be the most important 39 seconds you’ll see today.
If you made client attraction as easy as dogs playing life would be grand! Attention all animal lovers: don’t you love how they don’t obsess but just do?! Mr. Poodle and I paid morning visit to the dog park and I couldn’t help but notice how the puppy playing patters were so similar to your client attraction and brand building. Watch the video to hear me out…
I got snoopy on our social media review and here's what I discovered .. But first, are you avoiding the social media decision that could help your business grow? What is the difference between Facebook and Instagram? Inquiring minds want to know so let’s review the difference between Facebook and Instagram to grow your business.  I wasn’t sure myself so I began to checkup on our social media engagement. Whoosh. There is an obvious difference at first glance. My totally snoopy observations revealed some glaring clues.
If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out. Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why... Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and believable for the audience that you're trying to reach, then you have to walk the walk and look the part. Perception is everything... That doesn't mean that you need to be wearing crazy expensive clothes while driving in a Rolls Royce holding on to your diamond tiara, if that’s not your thing. Attraction marketing is about being attractive to those you want to help so you can get their attention to actually help them. What it means is just being authentic in who you really are while keeping it a tad aspirational to the audience you want to attract.
If you find yourself stuck in the waiting game and not achieving your goals as quickly as you like, this is for you! I’m the child of a constant procrastinator. Through the years I have come to realize that waiting for whatever reason can very well be a sign of procrastination. If you wait long enough, of course something will be newer, better, different, cheaper, whatever. However by waiting is an act of stillness in the decision process. You never get to the next goal because you’re so busy being stuck where you are now. I have made it a point to recognize the “procrastination” signals in my life. This way I can (do my best) to break through the frustrating stillness and achieve my goals faster. It’s the only way I can get to the next level in my business and be the catalyst to give you the kickstart to get you going to where you want to be. Are you self-sabotaging your success? While I’m hanging in my husband’s waiting room, the bigger picture idea of waiting to make a decision came to mind. This is something that so many entrepreneurs struggle with: they're always waiting. Waiting for, “well, I'll do this when…” It’s so easy to put things off by making excuses for yourself. Unfinished ideas of what's not going to happen because, “maybe this time, maybe if I wait two more days or another week…”

STYLEWord Book: Fashion Quotes For Real Style

The ultimate cheat sheet to upgrade your look with beauty tips, style snippets, and fashion quotes for solid image advice and motivation to elevate your everyday chic style whether you need introductory stylist advice or a wardrobe refresher.

 

HERE’S AN OVERVIEW OF

MY PROGRAMS + SERVICES 

CHOOSE YOUR BEST FIT

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SIMPLY
AMAZING HEADSHOTS
PROGRAM

6-Week Program To Create Photos That Act As Your Brand Ambassador Telling Your Story Before You Get To Say A Word.

sh-plaid
the
video
QuickStarter
KIT

The confidence, framework, and resources to create your own videos without ever having to hire a videographer!

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the
Content CREATION
Course

Content Creation Without The Headache. How to easily creating a multitude of reusable content in the least amount of time!

Sharon Haver is a Female Entrepreneur -Online Business Style Expert
the
modern business
makeover

Private Mentorship & Consulting. Update your business into a profit machine for today’s crowded market.

Attract Your Most Aligned + Most Profitable Audience By Being You!

The most successful brands are following the lead of
celebrities and influencers by creating an authentic
public image that helps them scale their audience by using
exactly what they have at hand- their phone!

My Blog & Podcast

Most Popular Content

CHECK THEM OUT

Is Perfectionism Killing Your Brand? I bet you care about how you come across, right? We all do. We all should. But you don’t want to get so sanitized that you blend in. I was looking for someone who told me to look for her post on Instagram, it’s someone that we’re going to be working with. And in full transparency, as I was scrolling down Instagram, I couldn’t find her. 🤷🏻‍♀️ Not for not looking for her, but I couldn’t find her because she looked like so many other people in that particular niche. That’s like brand death! Now this “perfectionist” image is not coming from a bad place. It’s that they’re trying to be perfect on camera.
The Client Value Ladder: How to have your clients GROW with you (because your content + offers calls out to them) Hello from steamy Williamsburg, Brooklyn!  Are you attracting the WRONG prospects and feel scattered in creating a batch of disjointed content and product offers? As entrepreneurs it's too easy to want to create MORE stuff so you can help more people, do more things. However, if you're not STRATEGIC you can end up with a lot of DETACHED products and services... and LAUNCHES that flatline. (insert freaked out and exhausted face) Now, you don't need to offer only ONE thing but there should be ONE path. What you do is create a Client Value LADDER and a complimentary CONTENT Ladder to take them through the exact path. Learn how to to do it with my real examples in the video below:
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