Retail Remedy: Just in time for Fashion Week, Printemps salutes Paris shopping with a special homage to Chloe.
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Printemps is blowing out the candles on the 60th birthday celebration of Chloé big time. Gaby Aghion, the founder of Chloé, started the label in 1953 with a modest show at the Café de Flore. Since then it has grown into one of the most beloved and respected French fashion brands and is sold internationally. Aghion’s original theory was to do casual, free spirited clothing and accessories but with a couture backbone. Chloé has had an outstanding succession of designers over the years and the alumni incudes Karl Lagerfeld, Martine Sitbon, Stella McCartney, Phoebe Philo, and Hannah McGibbon. The current designer is Clare Waight Keller.
Printemps is doing an exclusive re-launching of 16 of Chloé’s most iconic pieces of clothes, bags, and shoes for a limited time. The collection includes the Galaxie dress from 1978 by Karl Lagerfeld, the famous black violin dress from 1983 with side cutouts also by Karl, the Chloé cape by Hannah McGibbon, and the Silverado bag and sky high wedge shoes both by Phoebe Philo. The boutique is downstairs on the lower level and even has a pastry bar by Hugo and Victor with Chloé inspired pastries including one in a pineapple shape, an ode to the Ananas Tee-shirt by Stella McCartney.
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If you are a Chloé groupie, there’s even better news to jump for joy about: An accessories pop-up store has opened with exclusive leather goods including bags, purses, and wallets. Better hurry, it will only there till March 9. — Richard Nahem
>> Can’t make it to Paris shopping Printemps style? CLICK to peek at Chloe online now…
>> Richard’s photo gallery of Paris Shopping: Printemps Props the Chloé Edition Anniversaire Boutique…[nggallery id=223] Published on February 27, 2013