The eco chic œI'm Not A Plastic Bag� phenomenon by luxury handbag designer Anya Hindmarch created quite a stir a few seasons ago.

Not only did Hindmarch's designer green awareness bags sell out in a matter of hours, but Whole Foods ceased distributing non-reusable plastic bags across their stores in the US, Canada, and the UK.

The crazy thing is that the once hot eco œdesigner� bag-with-a-message sold at a health food supermarket has become fodder for the counterfeit set and can be seen hung from the sidewalk stalls with all their other cheesy knock-offs of œluxury� goods-- not exactly an extension of the pc eco message but still sported by harebrained wannabe fashionistas.

Fast-forward to a far more altruistic way to share your care for a greener planet. The real deal My Bag Cares „¢ not only spreads the recyclable alternative message to plastic and paper bags, but for every natural fiber eco bag purchased, one tree will be planted in your name in cooperation with the Arbor Day Foundation.

Now for all of those so eager to seed a little bit of themselves, what a better way than with the growth of a new tree? My Bag Cares for those who understand that it's chic to be smart.

Where to Buy:
mybagcares.com

--May 6, 2008