business style

Fashion Rules? Think Again, It’s Not The One Thing To Wear On Camera [Video]

If someone asked what was one of my most frequently asked questions about style and fashion rules, this would be it! I know this is a conundrum for so many business women who feel out of touch and confused about what to wear, especially in today's very visual world, but... When it comes to wardrobe, there isn’t one rule for everyone.  It all comes down to aligning yourself with your brand, and your personal aesthetic. That includes what you wear! Sure, there are some fashion ‘rules’ that a lot of people have followed over the years, but those don’t have anything to do with what you wear when you’re representing your brand. That has everything to do with YOU and

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Go ahead, give yourself permission to make your outfit pop…

How to add a little tzuj to your life with New York Fashion Week inspiration. Hey, it’s New York Fashion Week and I thought this would be the perfect time to come in and give a little nudge to take some helpful advice from the fashion world. Even with my years in the style industry, as a business owner who works from home, I know it can get difficult to actually put emphasis on what you wear (when no one sees you). Especially when your familiar, comfy clothes are staring right back at you all the time… Entrepreneurs can easily fall prey to this hum drum routine. But ignoring what you wear starts the ripple effect of being lackluster that

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One Huge Productivity Tip on Creative Process + Wonderful View of New York City Harbor and Statue of Liberty [video]

How I accelerated my business in the first few years. I was standing in the openness between the Freedom Tower and Statue of Liberty and started thinking how you can find freedom in your business just like the statue that elegantly represents this. As an entrepreneur, especially in the early stages (or even first few years), you end up spending hours and time beyond belief to successfully grow a business. You get caught up in a lot of work - even during weekends and evenings! There is a way to make that growth (to any next level) more productive as well as alleviate overwhelming tasks so you can ACTUALLY have the freedom in your business that you dreamed about. Watch

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Brand Building Puzzle – Solved!

Ok, you're REINVENTING YOURSELF... So how do you solve the PUZZLE of building your BRAND? Creating a personal brand from scratch can be overwhelming, but there is a way to not only easily find your best brand persona but also be as authentic as possible. Oh, did I mention that it will be fun and creative too? One of the frustrations that I often hear about from clients, and entrepreneurs new to the online space, is how to create a cohesive personal brand that reflects their personality and expertise in every way- from their visual message, their website look and feel, to their written message to their core values. Your goal is to create a brand so true to you

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How to get more done by doing less

Forget FOMO! How to get more done by doing less
Strategic moderation is the magic formula to get more done in your business (no shizzle) When it comes actually to figure out how to get more done, the most direct and logical way to get ahead is not doing a million things-- no matter how tantalizing they may seem. You’ve probably tried a little of this, some of that, a sprinkle of what not, how about this?  Yet, this one thing is so straightforward that it might just blow your mind. It’s not so unusual, and research shows that 56% of social media users report a case of FOMO (fear of missing out) that there’s an event, an important thing, news, something, if they’re not on social media. I know

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Stop the Generic Jungle! Start the year your way!

How to stand out in a crowded market by starting the year your way. Wow! I wrote this post about doing it your way on Facebook the other day and it instantly resonated with so many of you so I thought I'd take it further. Here's what I said... I'm starting the year my way! And I highly encourage you to do the same. :) One of the trends that I noticed in 2017 really broke my heart... It's that so many of us, especially women entrepreneurs, get lost in the GENERIC JUNGLE. They lose their personality... they lose their soul.. they lose their star power simply because they are too afraid to stand proud about who they are. They

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Personal branding photography tips with Caroline White, photographer for women entrepreneurs [7 Days to Amazing Podcast]

Behind the scenes of personal branding photography with Caroline White, the brand photographer that top women entrepreneurs turn to. If you are wondering what is personal branding photography, how to get professional photos taken that represent you in your most honest and best self, then this episode of the 7 Days to Amazing podcast is for you! I first came across photographer Caroline White and her breathtaking photographs of real people back when I was in B-School and she was Marie Forleo's photographer. Since then, it's her infectious commentary on social media and abundance of beautiful photos of an impressive amount of women entrepreneurs that have continued to peek my interest. That is until Caroline and I were seated next to each other

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How to get in front of the media even if they’re not calling you [7 Days to Amazing Podcast]

If you're wondering how to create your own opportunities to get in front of the media, even if they are not calling you, then this episode of the 7 Days to Amazing podcast is for you! I've been getting asked a lot lately about creating media opportunities and being not only ready but media friendly, so I created this solo podcast episode for you. Through my career, I have had the unique vantage point of being on multiple sides and angels of the media from behind the scenes on photo shoots, to upfront and center starring in my own commercial, spokesperson, contributing writer, syndicated columnist, guest on radio and tv, influencer, and expert source... a lot of different ways that

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LinkedIn Strategy & The Power of Connections with Karen Yankovich [7 Days to Amazing Podcast]

Karen Yankovitch - LinkedIn strategies to build your network for social media success.
Conversations to ca-ching with LinkedIn strategies to revolutionize your social media performance + positioning + branding + marketing and everything you need to stand out in social media...... So much social media, so little time. BUT  "they" say how important LinkedIn to build your professional connections. No cute memes just a bunch of people who want to optimize their network to mutually benefit each other. Sounds cool, but I don't know about you, LinkedIn confuses me. Not anymore! This week, my business bestie and digital strategist, Karen Yankovich, joins the 7 Days to Amazing Podcast to talk about building personal relationships through social media. Karen is an expert when it comes to positioning your expertise and influence through the use of social

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Applied Authenticity – Women’s Entrepreneur Network Talk with Leadership Girl Haley Lynn Gray

Sometimes knowing how to be authentic in business & life can get confusing. I'm talking about mastering Applied Authenticity on a Facebook Live with Leadership Girl, Haley Lynn Gray founder of the Women's Entrepreneur Network, over 61,000 strong! Behind the scenes of my Wyoming living room too! Applied Authenticity Fake. Real. Applied Authenticity!!! How to do it? Thrilled to be on this livestream talking about Applied Authenticity in your business and brand with Haley Lynn Gray.... and the Women's Entrepreneur Network and....the Leadership Girl community in anticipation of the Leadershipgirl Live Summit!!!! Enjoy! Let's continue this conversation in person! I'll be speaking about "The 7 Second Solution: How to create headshots that position you to get high-level clients" at the

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How to dress comfortably when you work from home [Quick Tips Video]

ow to dress comfortably when you work from home
When you work from home you want to dress comfortably yet still be somewhat polished. It's so easy to fall into the PJ's all day trap but studies show that you will be more productive if you are wearing more professional apparel. The actual style should be aligned and on brand for what you do. I'm not saying wear a suit, and my work from home dress style is pretty casual, verging on a uniform,  but chose pieces that you can easily style up for success. Watch the video for tips... Tips mentioned in the video to dress comfortably when you work from home ... Be Barefoot- I really should say wear comfortable shoes, but although I own about a couple of hundred

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Elevate Your Visual Message: Look For On The Go Opportunities When Filming [Quick Tips Video]

Why you should look for opportunities when you’re on the go: So many fashion-savvy people believe that they must be prepared, and have to properly set up for a stylish photo or video. It does not have to be hard to fit this into your busy schedule everyday. In this fast-past world of fashion, opportunities appear everywhere even when you are on the go! Whether I’m filming, going to a business meeting, or just out and about, I seize any interesting opportunity that I find super convenient; like when my shirt matches the wall. Here are examples of opportunities on the go:       The flowers (or trees) compliment your outfit       A subtle city breeze that blows your hair (capture the moment)

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How To Get Unstuck + Move Your Business Ahead [Quick Tips Video]

Why it's important to get unstuck in your business + get your life back! So many otherwise valuable people get stuck in what once was serving them well. They brush off the need to update antiquated ways and not only does the lack of updating hang over their head and makes them feel miserable, but it chips away at how they are perceived in business. And, their bank account shows it. While many people flow with what’s going on in the business world, others are just stuck in the past. The key to having a successful business is to move forward with the market. In this fast-paced online world,  you need to present yourself in a way thats up to who

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