POSITIONINGIS THE NEW CURRENCY
Modern Business, Authentic Marketing
+ Personality Branding…
Redefined To Suit Your Style
Empowering savvy experts and driven female entrepreneurs become successful lifestyle-based online business owners by creating a personality brand that suits their style, values, and individuality so they don’t get unnoticed in a crowded market
Hi, I’m Sharon Haver
“Style is the fingerprint on EVERYTHING you do that tells the world what is uniquely you. That is why I love helping women entrepreneurs step into their STAR Power so they can fully and profitably reach their potential to soar through their life, beauty, personal development, brand + business!”
Sharon Haver knows that positioning is the new currency.
Sharon is a modern business marketing expert for women entrepreneurs and personal brands so they can gain visibility through their authentic style of brand positioning.
She is the catalyst to next level entrepreneurs and modern business owners who realize it takes more than expertise for you and your business to stand out in a crowded market.
Sharon channels her expertise to allow you to show up fully so you can confidently be positioned to get high-level clients and opportunities while being the best at being you.
read more for the formal bio stuff
Sharon’s trainings come from her real world experience:
- Accomplished three-decade career in style and entrepreneurship.
- Her or her work have seen in the media nearly 1,000 times, including Real Simple, CNN.com, Martha Stewart Radio, Oprah.com, ELLE, WeightWatchers.com, The New York Times, The Los Angeles Times, WebMD, Disney Family.com, Entrepreneur.com, Forbes.com, and more
- Founder and CEO of FocusonStyle.com online since 1999
- Former syndicated advice columnist on the Scripps Howard News Wire where her column was distributed to400 newspapers each week.
- 15 year veteran as a New York fashion photography stylist (styling everything from Vogue covers to making polyester sweats look chic so you would want to actually buy them)
- As the style guru, she starred in her own national Macy’s TV commercial as herself.
- Headlined in an anthology lifestyle book alongside other writers like President Jimmy Carter and Gloria Steinem.
- Holds a business degree in marketing.
- Author of the #1 Amazon bestseller book, StyleWORD: Fashion Quotes for Real Style
- Host of the 7 Days to Amazing Podcast, guests include Carson Kressley, Joan Juliet Buck, Larry Winget, Dorie Clark, Alison Levine, and more.
- Curriculum creator and has launched several modulated info-educational programs, including Simply Amazing Headshots: How to Tell Your Story From The Collar Up, Authentic Superstar, Video QuickStarter, The Content Creation Course, The C’est Chic Crash Course plus numerous masterclasses, workshops, and events.
- Best of all, she has been her own boss for decades.
COMING SOON! Sharon brings thought leaders, change makers and expert guests who share how to age without boundaries™ on her awesome new podcast! Click on the button below to find out more…
I use a video scripting framework that helps hit content marks, be real, and succinctly get the message across without sounding weird or stiff.
I think of it as a breakthrough framework for turning people who never even heard of you become your most devoted audience and best repeat customers…
Simply because you turned your phone into your own broadcast studio and pressed record!
When you are truly your own boss and wearing many hats, there's one big branding mistake that many solopreneurs make.
Good News: It's an easy fix.
*true confession* Solopreneurs have all the enviable freedom, right? .
Well, kinda WRONG!
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That’s what I thought.
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I launched my website back when my son was an infant so I could be a stay at home mom AND have my own business.
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That was 20 years ago and it started out right.
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YET, as my business grew, based on industry trends and my ego, I wanted something more.
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So I got lost behind my brand and became an entity rather than a person. .
FocusOnStyle.com rather than Sharon Haver.
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Can you relate to that in your biz?
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But then the BIG SHIFT happened.
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Real people are where it’s at- that’s what cements the know like and trust factor.
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Ironically, my former career was a photography stylist so I knew all the pro tricks to be the face of my brand, yet I was still camera shy.
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Once I really brought out my PERSONALITY it all came together in my rebrand.
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You see, as a personality brand rather than a personal brand or a business brand, there’s an EMOTIONAL connection.
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That’s exactly what makes you magnetic 🧲to your most aligned 💰audience.
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Bonus points: you’re just being you!
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Imagine, not getting people who look at you like you’re a two-headed albatross because they don’t get you and aren’t your people? Cool, right.
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All this starts by showing up authentically like celebrities and big gurus do.
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Slice of life kinda stuff is the draw... like on reality TV.
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Your photo is the lure.
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Because 90% of what people first think about you is based on your photo. Being real.
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I can help you with that.
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💎AuthenticSuperstar.com was created to help you authentically position yourself with photos like I did.
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Because this is so critical to your business growth in today’s crowded market, I waived the $497 program price for a limited time.
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Go to AuthenticSuperstar.com - it’s free!
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You’ll get 72 hour access to each of the daily trainings. This is the foundation to success for modern business.
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See you there!
Are you holding on to the wrong things in your business because you are afraid to change
Let’s use clothing as an easy analogy.
Holding on because of fear of change can definitely be debilitating for any business growth.
Yet holding on does have it's merits...
I started thinking about holding on to things you love for the right reasons in different aspects of life and business.
About holding on to things because you're just used to holding on and you are afraid of change and when to let go.
So, let's use my sweater as an analogy today now that I've rediscovered it.
A lot of times, especially in style because you know, like a good turtleneck is a lasting piece. It is always a good turtleneck.. so there’s excellent reason to hang on.
But, when it comes to your business, that's a little bit different.
Because, when it comes to your business, what happens is sometimes we just hold onto stuff that's not working anymore.
We hold onto things that we're just afraid to change, because a fear of change.
And, a lot of it is people are assuming that if it worked before it's going to work again, but…
[True Confession] What’s in a brand name?
Perception.
In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver.
I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change.
Not necessarily just for me…
But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me started about what some people think about real stylists.)
Yet STYLE is your FINGERPRINT in everything you do and how you are perceived.
It’s not just fashion, beauty, home, brand, business, but style is your vibe… your individuality… your essence.
WHAT DOES STYLE MEAN TO YOU?
When they’re NOT your raving fan…
Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience.
The rest of the audience, just me. I was miserable but not the other 18,000ish people there.
That’s because they were raving fans and I’d rather escape to record this video for you.
What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in the sand to who your best audience is and who they are not.
It’s a good thing.
Watch the video and let me know what your favorite music is in the comment.
Is Speaking right for you?
Let's get real on speaking to digital.
Okay, fess up... are you a little afraid of the online world?
Do you think public speaking is a better choice because you're not that techie?
Maaaaybe not so much.
Listen as I share some numbers and expenses and where the rewards and targeted results come from.
You may be surprised.
I meet so many women entrepreneurs and coaches who totally buy into the 'speaking thing' without realizing the hidden costs... emotional, physical, and monetary from pursuing the dream.
The results are not nearly as targeted (unless you can sell ice to an Eskimo) and you end up in a viscous circle of maybe the next one will be better.
But online... you can target exactly who you and your message would be magnetic!!!
You can find your peeps!
But you have to be authentic to make a difference.
STYLEWord Book: Fashion Quotes For Real Style
The ultimate cheat sheet to upgrade your look with beauty tips, style snippets, and fashion quotes for solid image advice and motivation to elevate your everyday chic style whether you need introductory stylist advice or a wardrobe refresher.
HERE’S AN OVERVIEW OF
MY PROGRAMS + SERVICES
CHOOSE YOUR BEST FIT
SIMPLY
AMAZING HEADSHOTS
PROGRAM
6-Week Program To Create Photos That Act As Your Brand Ambassador Telling Your Story Before You Get To Say A Word.
the
video
QuickStarter
KIT
The confidence, framework, and resources to create your own videos without ever having to hire a videographer!
the
Content CREATION
Course
Content Creation Without The Headache. How to easily creating a multitude of reusable content in the least amount of time!
the
modern business
makeover
Private Mentorship & Consulting. Update your business into a profit machine for today’s crowded market.
Attract Your Most Aligned + Most Profitable Audience By Being You!
The most successful brands are following the lead of
celebrities and influencers by creating an authentic
public image that helps them scale their audience by using
exactly what they have at hand- their phone!
My Blog & Podcast
Most Popular Content
CHECK THEM OUT
Question: Is living your social media “best life” turning away perspective clients?
Is your best life ever giving people the wrong perception of who you really are?
So you just get unnoticed and stuck in that big scroll by ’cause you lost your true identity?
Food for thought, for sure!
Watch this video to see how living your best life can be harming your business:
Is Perfectionism Killing Your Brand?
I bet you care about how you come across, right?
We all do. We all should.
But you don’t want to get so sanitized that you blend in.
I was looking for someone who told me to look for her post on Instagram, it’s someone that we’re going to be working with.
And in full transparency, as I was scrolling down Instagram, I couldn’t find her. 🤷🏻♀️
Not for not looking for her, but I couldn’t find her because she looked like so many other people in that particular niche.
That’s like brand death!
Now this “perfectionist” image is not coming from a bad place.
It’s that they’re trying to be perfect on camera.
Wondering about a personal branding shoot? I asked Gary Vaynerchuk what he thought about them…
“It’s one big game of insecurity. People are not willing to be themselves.”
There you go. Case closed.
Consider this a Public Service Announcement so you don’t get overwhelmed with some fancy-schamcy branding shoot that only dilutes the real you from from the people you want to attract and do business with.
Earlier, Gary said that you can “call personal branding reputation, same 💩”
Think about it.
That’s all I got… watch the video.… it could be the most important 39 seconds you’ll see today.